Government compliance and statutory requirements have now made it mandatory for corporates to invest a portion of their earnings in CSR activities. This is an opportunity for corporates to enhance their public image and also articulate their sense of ethics and long term sustainability. From the selection of the right CSR activity to the platforms through which these activities are catalogued and communicated to the audience, PR is essential in shaping company goodwill in the eyes of the people. We believe in assessing trending social issues, deprived geographies and underprivileged backward sectors, to present the right verticals that can help truly make a difference. CSR is not an annual publicity stunt, it is in fact a golden opportunity for creating a unique brand identity and shaping critical public opinion!