“Your brand or your name is simply your reputation, you have to fight in life to protect it as it means everything. Nothing is more important” – Richard Branson. The above quote by the famous English business magnate and founder of Virgin Group explains, in a nutshell, the importance and relevance of brand reputation. In other words,this intangible asset is how a company is viewed and perceived by its customers, stakeholders and the market as

Our brand defines us! Across different markets, brands are synonymous with personalities and consumers forge close relationships with their trusted brands. In the words of Howard Schultz, CEO, Starbucks, “To be relevant in 25 years of time, we want to live inside people’s houses, to be a trusted friend inside their homes. We’re in a fortunate position that most people start their day drinking a cup of coffee, either at home or hopefully at a

Empathy improves teamwork, helps avoid and resolve conflicts and fosters innovation – Katie Paine, CEO of Paine PublishingWHEN it comes to PR, empathy is critical. Only by better understanding of our clients as well as our target audience, can we begin to understand the best route to communicate. After all, how can we understand communications if we do not empathize towards people?Empathy is not required for effective PR; it is an essential component of the

The Covid-19 pandemic has struck nations worldwide, leading to every government announcing drastic measures of quarantining, social distancing, and self-isolation to combat it. This has led to an overnight change in the way the world functions and businesses have had to reinvent the wheel in order to stay afloat during these very trying times. With the need for brands to communicate more now, the need for effective PR has increased manifold. After all, an efficient

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates The above quote by the great American business magnate tells us the importance of PR in today’s challenging business scenario. But, somehow, we all seem to ask: how different is PR from advertising? As soon as we put our mind to fathom out the differences between PR and advertising, we are instantly reminded of the excellent